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June 1, 2015 (Fairfax, VA) - The Professional Pest Management Alliance (PPMA) today announced that Cindy Mannes has accepted the position of executive director. Mannes was Executive Director of PPMA from 2001-2008 before leaving to work as Chief Marketing and Strategy Officer of Atlanta-based Arrow Exterminators.
According to Tommy Fortson, "We are very pleased to welcome Cindy back as PPMA’s Executive Director. It was under her direction that the organization found its sea legs and demonstrated the power of a unified industry voice."
Bob Rosenberg, chief executive officer of the National Pest Management Association (NPMA) states, "We’ve been very lucky to have terrific, engaged leaders of PPMA since 2001. Most recently under Missy Henriksen’s stewardship, PPMA has grown year-over-year, both in terms of size and message penetration, but our work is far from done. Thirty seven percent of homeowners report using professional pest management services each year - which means we’ve got lots of frontier left to tackle."
Mannes commented that the opportunity to meaningfully contribute to industry growth is one of the key motivating factors in her decision to return to PPMA. "There is incredible opportunity for our industry, and I’m very motivated to continue to grow the residential business and more firmly establish our value proposition commercially. Missy has done an incredible job of introducing PPMA to more members of the industry and solidifying our consumer voice - it will be an honor to build on this work and continue PPMA’s success."
"We are very grateful to Missy for her dedicated service, leadership and vision over the past seven years, and look forward to continuing PPMA’s incredible work under Cindy’s capable guidance," continued Fortson.
The PPMA was founded in 1997 to defend, protect and grow the pest management industry. As the voice of the professional pest management industry, PPMA continues to proactively provide the public with information on the value of professional pest management through its media relations, public service announcement, advertising and online communications programs it conducts on behalf of the National Pest Management Association. For more information, please visit PPMATools.org or NPMAPestWorld.org/PPMA.